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Blog Interviews

Success is not defined by others; we need to define it for ourselves and by ourselves- Okeyinfu Ajayi

Talking to us today on Nikkyosblog is the founder of BusyMinds School.
Okeyinfu Ajayi is a published author, an educator, parenting coach and the Lead Consultant of Kavabe Hub. Please hop on the ride and get ready to be inspired 😊

1. What inspired you to start BusyMinds School?

The simple answer is that I wanted to make a difference in the childcare and learning space. In 2005, I struggled with going back to work when, because I had just started having children and I could not find a school I was comfortable with. I just could not find a place for young children. I eventually didn’t go back to work but stayed home with my daughter. I started looking for a school when I got pregnant with my second child and quite by accident, I found a place that worked perfectly. When I stopped working in the school I had been to for about four years, I didn’t quite know what to do with myself. I sensed God wanted me to go back into childcare, but it was tough and I wanted something easy. It was at this point of confusion, that my husband reminded me that I had written down some plans when I was searching for a school in 2005. I wanted a place where parents were comfortable leaving their children and going off to work. I wanted to build a community of trust and love.

2. How would you describe the evolvement of media in our society, and do you think schools need to change their curriculum to suit this new world?

By Media, I am going to speak on the assumption you mean social and digital media. Media has evolved dramatically, and it keeps changing every single day. Education is a response to the needs of society and if we go by that definition, the only way to get our children ready for tomorrow is to prepare them today. To speak directly to your question, we need to educate our students on the safe usage of media. We are unable to control their age of entry, but safe usage and knowing what to share and who to share with are important. Curriculum interventions need to be included and dare I say are already being included not just for ICT. We also need to help students understand media predators and red flags that need to be reported. The world is changing, the sooner we adapt to these changes and find our feet in schools, the better for everyone.

3. As an educator and a parenting coach, what is your approach to providing discipline?

Discipline is a logical consequence based on an action or actions, that have been labeled as socially, culturally, emotionally (etc) incorrect. It is important that a person who is to be disciplined understands why. It is also important that we do not forget it is about the action and not the person. People do wrong things, this does not make them bad people. They just need education and redirection and if done properly, the change will start from inside and not just be another behaviour modification scenario. Lasting change comes from within.

4. What do you think is the most significant barrier to female leadership?

The cultural mindset that women are meant to be behind men and silent is the major reason for the imposter syndrome that keeps women from stepping into leadership roles. It is important that other women see role models like them, so they can also break the barrier and step into their power. Seeing is believing after all.

5. As the Founder of BusyMinds School, a Published Author, Lead Consultant of Kavabe Hub, Teacher, and Parenting coach, what have been the challenges in your journey as an entrepreneur?

This is such a good question. Before I started Busy Minds in 2013 April, I had another business that I started in 2008. I was not ready for it and it died despite trying to resurrect it. Now I realize, I was not quite ready for the commitment entrepreneurship required. I was basically playing office.

The most significant is easy access to affordable finance so I had to bootstrap. Another challenge is qualified team members. We are doing something new and a little more difficult than the norm which meant we had to do tons and tons of training. It was not such an easy thing to do. Finally, I would say parental acceptance the education was more than cognitive abilities and they needed to shift with the paradigm. I am thankful we made headway and we are where we are today.

Success is not defined by others; we need to define it for ourselves and by ourselves. My unique experiences count, and I do not need applause to validate me or call me successful.

6. What motivates you and keeps you going?

Discipline. Some days I have zero motivation, but I have committed to this, and I have to keep at it. So, commitment and discipline are what keep me going.

7. What’s a typical day like for you? 

This is a tough question because I do not really have a typical day. My school is in two locations and though we have capable teams, I like to check in both locations.

I like to plan my day as this helps me stay productive.


When I get up in the morning, typically about 5:20am, I like to engage in about 30 minutes of exercise and I read if I am on the treadmill. I like to visualise my day as I find it helps me focus as I can create a workflow in my head. I meet with my management team when necessary because we typically keep in touch. Depending on the day of the week, we have senior management meetings otherwise, I go right into work and this usually involves work for my clients.

I have mini planning and catch up sessions with my assistant depending on our project portfolio. Otherwise, I focus on my todo list which can be interesting.

When I get home, I chill a little, eat, work if I am in the mood or need to (deadlines) otherwise, I grab me E-book reader and chill with a cookery, fashion or mindless show on Netflix.

When I can, I like to go to bed at 10.30pm. One last thing I like to do if I do not fall asleep too quickly is to reflect on my day and think about the next day. I find that shifting things mentally, helps me execute better.

8. Do you have mentors and what role have they played in shaping you into the phenomenal woman that you’re today?

Mentors are so critically important in my journey because they have gone through some of the curves I am approaching. My main mentor is Richard Branson. I have never met him, but his principles have really helped me in terms of building my team and creating an inclusive and empowering culture.

Another mentor is Mrs. Bola Kalajaiye. She is the founder of the first school I worked. I learnt a lot from her about the beauty of education.

One other mentor, I would love to mention is Mrs. Adegoke, my primary school principal. She was amazing and had so much energy. She was constantly moving around and visible to all the students. She knew our names and was more than involved in our schooling.

9. How have you been able to manage and balance your busy schedules with other life responsibilities? 

I can thank my support system for this. From early on, my mom showed us the importance of support and how to build and use it. I have fashioned my life and business with this principle. I have an amazing husband and from very early on, we agreed we were going to do the parenting together. When I started my business, it became more difficult because I didn’t have closing time in the strict sense of the word. I have to lean on family, drop the ball a few times and build a team that could run the business. That was hard because I am a new company and though I am almost 10 years, I have organizations in my industry that pay better and sometimes poach my team.

In all, I had to learn to let go of some jobs as a coach and consultant because family came first. Other opportunities will come this was what I used to console myself and it has proved to be true.

Some things can be outsourced, being a parent is not one of those things.

10. What woman inspires you?

My Mom, Comfort Oludairo Dimowo.  She showed me how to be empathetic and yet strict. She showed me that not all battles need to be fought as some are a distraction from the real practice. She taught the importance of family, values, accountability, and resilience.

Secondly Oprah Winfrey. She is a strong woman who powered on and made the impossible possible. I am in awe of these two women. They wrote their stories and gave many other women the push to go on.

11. Is there such a thing as ‘a complete woman’ and how would you describe her?

This is such an introspective question. I like it.

A complete woman is one who knows she is complete. She does not need to prove herself; she knows what she brings to the table and she is comfortable with sharing the spotlight. She understands her value and she is empathetic and compassionate. She knows what she cannot do but does not let it define her because she knows she is complete per time.

Being complete is about you and not what someone else thinks.

12. What advice do you have for young girls, women, and our readers?

Know your why. When you understand why you are starting this thing you wish to start or you have already started, if this is the case.

These tips below have helped me immensely:

  1. Trust God with everything.
  2. Start where you are but have a self-development plan
  3. Communicate clearly; never assume people know what you are about.
  4. Make your thinking visible
  5. Have a strong support system
  6. Know your why/ your core, and build on that
  7. Think long-term and short-term and include an execution path with clear next steps and what connections you need to make.
  8. Leverage the network when possible but rely on what you can control
  9. Be customer-centric with a good feedback loop
  10. I always ask myself – what needs to change or be improved.
  11. How can I leverage technology?

Nikkyosblog specially appreciates Okeyinfu Ajayi for her time and for sharing a lot with us in this session.
You can follow her on @okeyinfuajayi 💕

All rights reserved. This material may not be reproduced, broadcast, written, published or distributed in full or in parts, without the written permission from Nikkyosblog.

Categories
Celebrating Women Interviews

Believe in yourself that you can do it and work towards it – Obiajulu Olabisi Ugboh

Today, we are talking to a woman of many ranks. Obiajulu Olabisi Ugboh is a personal development and career coach, educationist, entrepreneur, actor, singer and also a co-host of popular breakfast show- “Your View” aired on TV Continental. She speaks about her upbringing, her life as a career coach, an OAP, her source of motivation and more.

  1. What was your dream job as a young girl?

I dreamt of being many things from a teacher to a singer to a dancer to a school owner to a business tycoon to an actress to a TV host, to a model to a beauty queen etc. I was blessed with many gifts so it was difficult to settle into one thing even as a child because I could do almost all. I’m happy that I am everything I dreamt I would be. I was able to explore them, and grow into the ones that align with my purpose on earth now.

  • 2. What was growing up like for you? 

Growing up was pretty interesting! It was a roller coaster of experiences that was bitter sweet but helped shape the woman I am today.


3. It is interesting that you have two beautiful names, Olabisi Obiajulu, which are peculiar to two different tribes in Nigeria. Would you like to tell us more?

My names are a combination of my parent’s tribes. My mum is Yoruba from Ado-Ekiti and my dad is from Asaba, delta state. So the Olabisi in my name isn’t borrowed 😂 it’s mine and my favourite because it’s blessed me immensely.

4. You are a woman of many ranks. You are a musician, an educator, a co-host on ‘Your View’, a life coach and the list continues. What inspired you to go into all these?

My passions drive me. I’m passionate about helping people become the best version of themselves as I constantly develop myself. I like people to think deep and not just accept the status quo. I also love to entertain people, make them laugh and relaxed. Life is hard enough😂

5. How will you describe your experience being a co-host on ‘Your View’?

The experience being a co-host on your view is shaping me every day to be better, a fast thinker and have the ability to proffer solutions on the spot! It’s my BIGGEST training ground and I’m grateful 🙏🏾

6. Do you have mentors and how have they influenced you?

I only have one physical mentor and he’s been of immense help to my growth and the expansion of my capacities. I selected him specially because he’s a man of many talents and excels in all like me. It was important that I picked a multi-talented mentor like myself who understood me and gave me a template of success that worked for him. Any other mentor who believed in jack of all trades master of none would have just made me feel bad about my talents and try to put me in a box. I have other mentors from afar too😁

7. How are you able to combine all you do with other life responsibilities?

I do a lot of planning and delegation. I work with partners from time to time and I handle and focus on one task at a time. Everything has its place and time for it.

8. What woman inspires you and why? 

Oprah Winfrey and Mo Abudu because they are go getters and I want to be that forceful in achieving my set goals and building my empire😁

9. What’s your typical day like?

Work, eat, nap, read and sleep except I have a project to work on that day

10. How do you motivate yourself and stay motivated?

I’ve tasted poverty and I’ve tasted riches and I never want to go back to poverty. Anytime I remember that, I’m running 😂😂😂😂. I also want to help people grow and reach their potentials.

11. What word of advice will you give the young girls, women and every other person out there?

Every young girl out there, believe in yourself that you can do it and work towards it day by day because it will come and you must be able to see the opportunity and grab it.

Nikkyosblog specially appreciates Obiajulu Olabisi Ugboh for her time and for sharing a lot with us in this session.
You can follow her on Instagram @beeceeugboh 💕

All rights reserved. This material may not be reproduced, broadcast, written, published or distributed in full or in parts, without the written permission from Nikkyosblog.

Categories
Interviews

Never cast anyone away as we are all VALID- Seyi Alabi

Nikkyosblog has the profound pleasure to chat with a passionate actress and film producer based in the United kingdom.
Seyi Alabi is the founder of Voice of the Raped Foundation and of course the CEO of Seyi Alabi Entertainment and Productions.
Seyi Alabi talks about her acting career, her source of motivation and more.

1. What was growing up like for you? 

Growing up was just like the next door neighbour. I had a normal childhood that is not so complicated. I was born and raised in Ibadan, Oyo State, Nigeria. My parent later moved to Lagos. I did part of my secondary schooling in Ikorodu, Lagos state and went back and graduated from the University of Ibadan before I relocated to the United Kingdom where I continued my education. I am the sixth child out of six children and as the last child, I was protected by my elder siblings so growing up as a child was alright.

2. When did you start your acting career and what was the inspiration behind this?

 I initially started at around 2005, but relocated to the United Kingdom three years after. I recently started again just a little over 4 years in 2016. The inspiration behind it is when I watch movies as child, I knew that I CAN DO IT too so I worked towards it.

3. How would you recount your experience so far in film making?

To be honest, I didn’t have a great experience when I attempted to start my journey into being an Actor and a film maker in 2005 hence the pause. I made a conscious decision to travel and find greener pasture in the United Kingdom where I am now happily settled. I knew there was something missing as the years goes by.  I attempted film making again when I was financially stable and I produced my first ever indigenous movie, IBI (The Birth) and my experience so far has been amazing.

4. You founded Voice of the Raped Foundation, what’s the motivation behind this?  

        Hmm, I was the motivation because I was a victim of Rape. I knew I didn’t want anyone to experience what I went through. Also, if anyone did, I wanted to help them find a safe haven with the foundation by lending a listening ear that is not judgemental or discriminative. Voice of the Raped also try to liaise with other foundations of like minds to give extensive support to victims such as, seeing a  Psychiatrist, counselling or  other therapeutic interventions that will help the victims to cope with what happen better than they would have without any help or support.  Above all, seeking justice for the victims of Rape.

5. What motivates you and keeps you going?

  Just like before. My motivation is me in 10 years’ time and the cycle goes like that. I see who I want to become and I work relentlessly towards being that person and when I do, I see myself again in another 10 years being better and greater than the last 10 years.

6. Do you have other passions aside acting and film making?

        Yes I do, I love looking after people and caring for them and that is why I trained as a nurse associate to be a Nurse and I am presently practising as a Nurse Associate in the United Kingdom.

7. Do you have mentors and how have they influenced you?

 I love Mummy Joke Silver, she is well respected and idolised and I want to be that and more.

8. What’s your typical day like?

   My typical day is being a mum and wife. Nothing extra ordinary and when I want to spice it up, I do a TIKTOK video (Laughs).

9. What woman inspires you?

  I don’t want to sound predictable but just the way I motivate myself, I am one strong woman. As a mum of four dependent children in the United Kingdom, working full-time and schooling without much help or  much close family relatives, It’s not so easy but I do it relentlessly with the grace of God of course so I don’t let my kids down as I want them to be proud of me. So YES, my adorable 4 children inspire me to keep moving aside my children, my Mum is.

10. How do you balance your work schedules with other life responsibilities?

           I am very grateful to God with the husband He blessed me with. We are both in sync with our daily lives and it help us both manage our other responsibilities and work well. He understands my needs to do my extra bits and he supports me in achieving them.

11. Is there any story or experience you want to briefly share with us?

     Never cast anyone away as we are all VALID it’s just the TIME that is different. You are not better than anyone and no one is better that you.

12. What advice would you like to give the young girls/women and our diligent readers? 

    Just believe in yourselves. Whatever the mind believes in, the body can achieve through Christ Jesus. YOU ARE ENOUGH.

Nikkyosblog specially appreciates Seyi Alabi for her time and for sharing a lot with us in this session.
You can follow her on Instagram @seyiealabi

All rights reserved. This material may not be reproduced, broadcast, written, published or distributed in full or in parts, without the written permission from Nikkyosblog.

Categories
Interviews

Evolve! Be confident but not rude or arrogant – Sola Allyson

Today on Nikkyosblog, we are chatting with an exclusive songstress who won the 2018 edition of the City People Music Special Recognition Award. She is a Nigerian songwriter, soul, folk and gospel singer who has been in the spotlight since the release of her iconic albums ‘Eji Owuro’, ‘Gbeje F’ori’, amongst others and she still sparkles to date. She is also a voice coach, counsellor and consultant.
Sola Allyson-Obaniyi talks about her music career, her source of motivation and more.

1.What was growing up like for you?

Growing up was difficult. I grew up with many questions that had no answers and I had to find out for myself which put me in many difficult situations, having to be my own caregiver and guide.

2. You have worked with a good number of musicians, how will you describe the experience?

I enjoyed and learnt a lot working with different musicians in various genres when I was a professional backup singer. The experience added to the knowledge I’d garnered over the years that stands me out in the path I chose.

3. You sing with a unique voice when compared to other singers’, was it developed over time or it’s just natural?

I don’t “sing with a unique voice”, rather, I have a unique voice which I grew up to own and harness aright. It is natural but I am a trained singer. I studied Music in school, The Polytechnic, Ibadan.

4. Your songs are lyrical and often poetic, what inspires such poetic lines?

Questions in my heart to which I’ve received answers from The Spirit over my life’s seasons. My experiences of GOD’S kindness I have received and still receiving over the years. The strength and help I had been held by during my life’s challenges. Everything I had learnt/still learning and know/still knowing about life and what life is.

5. What’s your typical day like? 

Carrying out my task as a Woman, Wife and Mother, which takes most of the time in the day. Meditating on The Word of GOD so it could be beyond letters and written on my heart. Being with my family. When there’s work to be done on the schedule, I do it.

6. Your genre of music cuts across folk, soul and gospel, did you start the three at the same time or there was a transition from one to the other?

I am a Singer who is less concerned about classification of my music. I choose to concentrate on the effect of my music and life, on those in my sphere of influence rather than focusing on human system which are open to errors.

7. How do you motivate yourself and stay motivated?

I motivate myself and stay motivated by focusing on the faithfulness of my Maker, GOD, The Almighty, that I’ve come to KNOW through my journeys; the conviction that all things work together for my good.

8. What woman inspires you?

Every Woman who is real, authentic and unapologetic about who she is but continually grows, gets better, evolving daily into living in the Will of GOD and blessing humanity. Every Woman who does this, regardless of who they are and what they do, whatever class or level they’re in, I’m encouraged and inspired by.

9. What major challenge have you faced in the music industry?

Challenges are not peculiar to the music industry alone. Challenges are a part of life, inevitable. With this knowledge, I do not keep record of whatever difficult things I’ve experienced. Whoever we are, whatever we do, challenges are there and would come. All I’ve passed through makes the Woman I am today and I am proud of myself as I am always immensely grateful for Help from Above to stand through.

10.  Do you have a mentor and what influence has he/she had on you?

I have met and encountered a lot of people, men and women, older and younger, who have influenced and were examples of the kind of life I see in my heart. And as I mentioned before, everyone who is real, authentic and unapologetic about who they are and always getting better and evolving into GOD’S mind would be a “mentor” to me even without them knowing or making some drama out of it.

11. Was there ever a time you thought of quitting music to pursue another career?

No. I have always been a musician. Every other thing I’d done had been just “extra”, music has always been my basic and safe place.

12. How do you balance your work schedules with other life responsibilities?

The order that I know and live by is being a Woman, Wife, Mother and Minstrel. That is the way my scale of preference for my life is drawn. And I work towards achieving that, no matter how stressful work is. Everyone can do what they want to do and deem important. So, the order of my life’s responsibilities is always on my heart and I work towards achieving it.

13. What is your word of advice for the young girls, women and our readers?

Find and be you. Be real. Be authentic. Be unapologetic. You are enough. Grow. Get better. Evolve. Be confident but not rude or arrogant, there’s a thin line in-between. Be soft, be hard, have different areas of you because life would demand different sides for different seasons and we must live ready.

Nikkyosblog specially appreciates Sola Allyson for her time and for sharing a lot with us in this session.
You can follow her on Instagram @thesolaallyson

All rights reserved. This material may not be reproduced, broadcast, written, published or distributed in full or in parts, without the written permission from Nikkyosblog.

Categories
Interviews

When you build up one woman many are lifted with her – Adesuwa Onyenokwe

Talking to us today on Nikkyosblog is a veteran and a mogul in the Media industry. I grew up watching her programmes so she is a role model for me.
Adesuwa Onyenokwe is unequivocally a seasoned journalist who has founded several media outlets. She is a motivational speaker, an elocution trainer and the editor-in-chief of Today’s Woman Magazine.
Please hop on the ride as she takes us through her extensive experience in life and in the media industry.

1. As a media luminary and with over 30 years exploits in the media industry, how would you describe the evolvement of media in our society over time since you began till date?

A luminary is someone who shines light, and my career in the past three decades; clearly shines some light on the evolution of media in our society!

I have traversed three platforms of mass communication, broadcast, print and now digital. It is a privilege to have had the good fortune of doing this, and it is so because of a common denominator: the inherent desire I have to share information. With television it came as an accident, when during youth service I experienced being a presenter, and became hooked. With print it was a desire for self-expression and expansion to reach a specific target more enduringly that I started Today’s woman magazine. Then, in the last 3 years or so, it has become inevitable that we transit to the digital space. The beauty of that space is that it has democratized info sharing but it also has its disadvantages, misuse and irresponsibility in newsbreak and personality defamation.  

2. What was it like growing up as a little girl in a family of eleven?

Fun actually. Within our large family, I had a ready pool of playmates that I fought with on occasion but with whom some really fond memories were made and life lessons learnt about the value of large families. For example, that I couldn’t have everything I wanted, and had to share literally everything, taught me the virtues of humility, gratitude and hope amongst others.

3. Have you always dreamt of broadcast journalism as a profession?

Not directly but I always knew I would be a communications professional. I wasn’t even ten years old when I realised I like to communicate, which then was just talking and giving updates within the family. I first thought I might be a teacher, but a chance into the world of television and advertising made me enthralled by the whole idea of condensing information for mass communication. I went on to study Dramatic Arts and Language Arts as 1st and 2nd degrees respectively. Youth service in Sokoto exposed me to working in television and I began to lean in that direction, eventually starting off in the Bendel Broadcasting service as a reporter/newscaster. Marriage brought me to Lagos and NTA from where I retired at age 35 to start life as an independent content producer.

4. You had fifteen years of experience working with the NTA, how was this pivotal in making you reach out for the best in you? 

My time at the NTA was one in which I traversed the country covering and reporting on myriad social interest stories. That opened my eyes to the need for a space for more intense and direct communication for the womenfolk. When you build up one woman many are lifted with her, and best place to start is by building her self worth and confidence. Reading and watching the successes of others like you, can be encouraging, as you learn that many things are possible if you just try. I decided to reach into my interviewing skills and come up with a platform to engage women, getting them to tell their stories to inspire others. It started first as a TV show, became a lifestyle magazine that was in print, which has now gone digital and is available to download all over the world at www.twmagazine.net. Within the next couple of months, a proper app will make it even more accessible.

5. Have you had mentors and how have they motivated you?

I have always made it a point of duty to be open to learn from anyone and everyone, because no one has monopoly of knowledge. To that extent, when I find you do something right I seek to emulate rather than idolise. I find that when people speak of mentorship, they are thinking of role modelling someone they view as an idol. Having said that, there are quite a few women who have influenced me and from whom I have learnt.  They include but is not exclusive to, Siene Allwell-Brown, on the job presentation side and Mother Theresa on the spiritual side. Professionalism, humility and boundless selfless service are some key attributes I picked from them.

6. Is there such a thing like ‘a complete woman’ and how would you describe her?

Sure there is such a thing. To be complete means to have ‘it’ all in. The ‘it’ here implies a total control of mind, body and soul wherein lies the understanding that it is never over till it is over. A complete woman is the one that is confident, comfortable in whom she is: a work in progress. So she is not hard on herself but remains open to constantly learning, as she continues to evolve.

7. What inspired you to start your programmes ‘Newsline’, ‘Seriously Speaking’ and ‘Today’s Women’?

You may please take them one at a time if there isn’t a common reason.

Getting on the Newsline team as a reporter with the Nigerian Television Authority NTA was an internal posting, after being on the social service desk for a few years covering human-interest stories.

The first programme I ever produced as an independent, was Today’s Woman With Adesuwa, first transmitted on NTA 2 Channel 5 then the Network Service of the NTA. It all began as the need arose for me to work flexi time and also create content to inspire, motivate and empower women. With Seriously speaking, after a number of years off line as an interviewer and an anchor, (since I went into publishing), the production outfit, Ultima studios reached out offering a partnership to get back on that track. I accepted and we reached out to Channels TV to get on board to transmit. This lasted for over 4 years until we went on a hiatus in 2018 due to budget constraints. And all parties were getting busier on other projects. For me focus was redirected to taking my magazine on line, developing my counselling and communications training, and a digital platform to push my audio-visual work on TW You Tube page. My personal one, adesuwaonyenokwe.com is in the works.

8. What’s a typical day for you like?

Pre Covid 19 pandemic, it would be a daily departure from home around 9am for office work, primarily administration; a break for meetings when I have them and a visit to take in some spiritual ‘food’ by attending mass as often as I can. Work often ended around 5pm. The lockdown as a result of the pandemic made my team and I stay in contact electronically, while the few business meetings were via zoom and other such platforms. We were able to produce one edition. Post Covid, I do not see myself doing more than 3 days of physical presence at the office. I have learnt to work efficiently on line and physical meetings would only be when absolutely necessary!

9. As a CEO Universal Communications, a publisher and editor-in-chief of TW Media Development Concepts, what have been the challenges in your journey as an entrepreneur?

Each decade and stage of growth came with its peculiar challenge. It began with Universal Communication, which was set up while I was still a reporter at NTA. It was to allow me express myself as a documentary producer which was then my side hustle. Then, the challenge was time, because obviously I could only do that outside of my day job, so I hired an assistant to make it work.

After I disengaged from NTA, I then had a platform to produce the first TV show, Today’s Woman With Adesuwa. The biggest challenge then was marketing. Most advertisers didn’t quite like what they thought was a narrow market, but we were able to convince them to see it as a niche, one speaking specifically to women, who were and are the major purchase decision makers in homes.

TW Media came on as a baby of Universal Communication really because there was need to extend into publishing; because other people came on board, we needed to have a limited liability vehicle. Today, we are in transition to bring all our activities under one umbrella as Unicomm Group, as we wind down TW Media

10. How have you been able to manage and balance your busy schedules with other life responsibilities?

For many mothers, balancing is a ‘mad’ act of juggling, peppered by a lot of guilt tripping! I have stayed sane primarily by prioritising, getting a good support system, mindful that I may fail at some things, but being ever ready to begin again.  

11. Due to your passion for youth and women development, do you have intentions of starting an NGO to that effect in the future?

Interesting that you asked that! I had set the machinery in motion to begin a foundation about 8 years ago called TWF, Today’s Woman Foundation but we never took it forward. However, just recently, with the outbreak of Covid 19 and seeing the number of mothers without support, I had a conversation with a friend of mine about this and we decided that we should set up an NGO to support destitute mothers, single or married. Mothers are at the core of the nurture of families and if we do not protect them, the future is jeopardised.  All mothers are important, but those on the streets often have no one to support them, which is why I am looking at taking that on.

 12. Are there still projects and dreams you have in mind of accomplishing?

Absolutely! The day you stop aspiring is the day you die I believe. Aspirations make us set goals and work towards them. I may not be as fast as I’d like at implementation, but I don’t let that stop me. So, yes I do have dreams on queue. Owning a broadcast outlet for family and lifestyle content is one of them. Now I am certain it will be hosted on line, dishing out interesting yet wholesome content produced by a bank of independent producers.  

13. What’s your word of advice for the girls, women and people reading?

Love yourself. Then you will be able to love God and others.

Nikkyosblog specially appreciates Adesuwa Onyenokwe for her time and for sharing a lot with us in this session.
You can follow her on Instagram @adesuwaonyenokwe

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